Fall Greetings from JNTO Toronto!

Chance to Win a Trip for 2 to Japan!

Japan Festival at Taste of the Danforth
Who wouldn't love the chance to explore the sights, sounds and hustle and bustle of Tokyo's streets while relaxing in one of its most distinguished hotels? Well, now is your chance!

From August 7 to 9, JNTO's "Japan Festival", in conjunction with Taste of the Danforth, was a huge success. Not only did we manage to stick out the rainy weather (kimonos and all!), but we also managed to give out over 10,000 information packages on Japan, Japanese culture and tourism. On Saturday and Sunday afternoons, spectators were graced with performances of the traditional Yosakoi Dance and of the refined martial art of Karate. To everyone expressing interest in travel to Japan and Japanese culture, this was our way of saying arigato – "thank you".

Visit our website for a chance to win a free trip for 2 to Japan. Included in this prize is a pair of Air Canada return economy class tickets to Tokyo from any city in Canada from which Air Canada flies. Once in Tokyo, you will spend 5 nights at the renowned Cerulean Tower Tokyu Hotel in the Shibuya district of Tokyo. Your room, a twin room (double occupancy), will no doubt have a spectacular view of the city, as all guest rooms are located from the 19th to the 37th floor, and your adventurous days will begin with a complimentary breakfast.

The contest began on August 7, 2009 and will run until October 6, 2009. The prize draw will be held on October 8, 2009 and the winner will be announced on October 13, 2009 on www.ilovejapan.ca. Good luck!

Michelin Green Guide Japan

"Michelin Green Guide Japan"
English version
JNTO is excited to announce that Michelin will be releasing its "Michelin Green Guide Japan" in English on Monday, September 7, 2009 in major bookstores selling foreign travel guides. This will be the first English version of three Michelin travel guides on Japan. The previous two were released in French, the first release in the "Guide Voyageur Pratique" collection in 2007, and the second "Michelin Green Guide Japon" released in March 2009.

Since its first tourist guide for Bretagne published over 80 years ago in 1926, the "Michelin Green Guide" has been a wealth of information where curious travellers with diverse needs can understand their destinations and enjoy their trip fully. Sightseeing spots, cultural heritage destinations, restaurants and accommodations are all described and then rated using Michelin's unique 'star' rating system based on 9 specific criteria: 3 stars assigned to "worth a journey", 2 stars indicating "worth a detour" and one star for "interesting". This system is helpful while planning your trip, both before and during your travels.

Popular sightseeing areas such as Tokyo, Kyoto, Nara, Mount Fuji, Matsushima, Nikko, Koyasan, Takayama, Shirakawa-go, Miyajima, and also Horyu-ji Temple, Himeji Castle, and Ise Shrine are all rated 3 stars, and new to the 3-star category are Mt. Takao, Yaku Island, Kabira Bay, and Goka-yama. In addition to these famous spots, more than 1000 items of sightseeing interest and locations are introduced in the book, among which almost 100 are assigned 3 stars.

"Michelin Green Guide Japan" consists of 3 sections: "Planning your trip (blue)", "Introduction to Japan (orange)", and "Discovering Japan (green)", all respectively classified with the colour index attached to the top part of each page.

"Planning your trip": This chapter provides lists and useful information about what you should do while planning your trip. It contains practical information such as the recommended tourist season, lists of facilities and websites where readers can obtain information on Japan, and general descriptions of transportation, accommodations and food. Also provided are useful tips on Japanese customs and common practices that may seem new to foreign tourists.

"Introduction to Japan": This chapter introduces Japanese culture through its history, lifestyles, religious views, politics and economy. Architecture is described in detailed descriptions, and there are images outlining the Japanese architectural styles for shrines, temples and castles. The "Michelin Green Guide" is well known for its rich descriptions of the arts, the performing arts, films, manga, gardens, handicrafts, food culture, and tea ceremonies.

"Discovering Japan": This chapter introduces the reader to places of interest across Japan. Starting in Tokyo and Kyoto, the two main ports of entry for Western tourists, the guide then heads to Chugoku (southwestern Honshu), the islands of Shikoku and Kyushu, and the sunny shores of the Okinawa islands. Next, the visit continues through Chubu (central Honshu) before heading north to Tohoku (northern Honshu) and on to the northern island of Hokkaido. At the beginning of each region, practical information such as tourist information centres, transportation facilities, accommodation listings and eating spots are all listed according to your budget.

JR East Offers Special Rail Pass

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JR East Pass Special
A flexible 3 day rail pass for international tourists in Japan
The East Japan Railway Company (JR East) has announced it will once again be selling its JR East Pass Special – a flexible three day rail pass exclusively for international tourists in Japan – for a limited time starting September 1, 2009.

The JR East Pass Special allows unlimited ordinary class rail travel on the JR East network, which covers the area from the Izu Peninsula, south of Tokyo to the northern tip of Honshu, on any three days within a one month period between September 1 and December 31, 2009.

For only 10,000 yen ($116.75) for adults and 5,000 yen ($58.38) for children aged six to eleven, the JR East Pass Special offers an even greater discount on travel compared to JR East's standard discount tickets like the Flexible 4 Days and 5 Consecutive Days passes that cost 20,000 yen ($233.60).

Like all JR East passes, the JR East Pass Special covers travel on all JR East lines and trains, including the shinkansen (bullet train) lines and limited express services, including the Narita Express airport service, and local trains. This pass also includes JR East's Limited Express Hakutaka, Odoriko and Super-View Odoriko trains, as well as the Nikko, Kinugawa and Spacia Kinugawa trains, which operate on non-JR lines.

Not only does the JR East region include some of Japan's best hot springs and seaside areas in the Izu Peninsula, it also coincides with JR's Destination Niigata Campaign, promoting tourism to the Sea of Japan coast and Niigata Prefecture. Niigata Prefecture is well known for its beautiful coastal and mountain scenery, hot springs, and quality sake and Koshihikari rice.

Take advantage of this special promotion! It's a great opportunity for visitors travelling to Japan in autumn and early winter to enjoy the spectacular autumn foliage.

Visit www.jreast.co.jp/e/eastpass/ for further details.

*A JR East Pass Special can be purchased prior to departure as an Exchange Order and also online from the JR East website. It can also be purchased in Japan at major railway stations in the JR East area.

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Japan National Tourism Organization
481 University Avenue, Suite 306 Toronto, Ontario M5G 2E9
Tel: 416-366-7140
Fax: 416-366-4530
Email: info@jntoyyz.com
Website: www.ilovejapan.ca
Japan National Tourism Organization
481 University Avenue, Suite 306 Toronto, Ontario M5G 2E9
Tel: 416-366-7140
Fax: 416-366-4530
Email: info@jntoyyz.com
Website: www.ilovejapan.ca