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The company is planning a number of special events and packages to market various one-of-a-kind products appropriate to the occasion as an opportunity to expand and refine its sales strategies. It has also launched a new marketing theme with an original 120th Anniversary logo focusing on the concept of "serendipity" – an aptitude for making desirable discoveries by accident, and a concept the hotel believes has often characterized the experiences of both guests and hotel staff during its past 12 decades. The special 120th Anniversary events at the Tokyo and Osaka hotels will be comprised of three phases: History and Traditions; Cultural Contributions; and The Imperial of the Future. Of particular interest to international visitors will likely be the Tokyo hotel's unusual 120th Anniversary performances in the Peacock Room by highly accomplished maiko and geisha from Tokyo's Shimbashi and Kyoto's Gion classical entertainment districts, who will join forces in a rare and extraordinary repertoire of dance and song. Of similar interest to guests from overseas, architects and designers will be the option of a very rare tour of the existing architectural works of Frank Lloyd Wright and those his 1923 Imperial Hotel building influenced in Kansai. The tour includes accommodations at the Imperial Hotel, Osaka, as well as a selection of cuisine originally served at the Wright Imperial, and will be offered from April 1st through June 30th, 2010. In honour of the Imperial Hotel's 120th birthday, famed Japanese author Tomomi Muramatsu will be publishing an exciting new novel set in the landmark Tokyo hotel in the autumn of 2010. For further information, please contact the Public Relations Department of the Imperial Hotel at (03) 3539-8014 or access www.imperialhotel.co.jp/e/tokyo |
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